Designing the brand and app for CryptoByte
Case Study: Get a glimpse into the design process of a brand, website, and app prototype.
Dynamic and detailed strategist with 10+ years’ experience providing design and development solutions for optimal results. Well-rounded expertise as in operational management allows a forward-thinking approach with consideration for all aspects of an organization. Ability to display exceptional communication and listening skills at all levels of an organization. Adept at applying deep knowledge of technical and product operations to lead and manage growth, expansion, and profitability. Strong focus on product management, engineering, marketing, design, and detailed plans. Exceptional ability to apply personal and professional experiences to make the greatest impact. Emphasis on building and leading amazing product teams with scalable technologies and operational processes to adapt to fluid environments. Technical skills include HTML, PHP, JS (React), CSS, SCSS, Git, Agile Development/Strategy.
What is CryptoByte?
CryptoByte is a cryptocurrency exchange built for specifically users who are new to cryptocurrency markets and exchanges.
The challenge
The client came to us with a vision to create a new cryptocurrency exchange. The app would be targeted at an audience consisting of specifically new users to the subject. The client requested a full iteration of our product process which included: a new brand and guidelines, wireframes of views (website, onboarding, app), and lastly Hi-Fi Mockups of the approved wireframes to handoff to a development team.
The brand process
A brief overview of the process to create a brand mark.
Design the onboarding & website
Taken from the hundreds of sketches developed in the product process.
Crafting the product starting with the layout and functions.
The final product
Fresh, Clean, Easy, The future of crypto?
A small sample of screens from within the app.
